Effective management of a developing business is nearly impossible without informational technologies. The amount of data involved in the decision making process is growing continuously, and it is tremendously hard to take into account all possible factors. As a result of this, the decision taken can lead to different consequences than expected, the profit may decrease, or even losses may follow. Software solutions allow optimizing the current processes, organizing them in most effective way; it gives the opportunity to curtail expenses, to control all the aspects of the business, and to operate the full amount of existing data arranged in the most convenient way in order to make correct decisions.

DigitalXpert – overcoming fragmentation

Distributed structure of business which is frequently met nowadays complicates communications between departments and demands considerable expenses on information exchange. Modern software solutions allow overcoming these difficulties, curtailing costs, and lead to effective functioning of departments, interconnecting them. These tasks can be solved with data, application, and user integration .

DigitalXpert – systematic approach to problem solving

A number of companies refuse using complex ERP systems, because the functionality that they offer is quite excessive for one set of problems and insufficient for another. Costs on purchase and introduction of such systems are justified only in some cases. Consequently, an optimal solution for such companies is a specifically created solution. The software created for individual needs will in most cases be quite cheaper than ready-made products offered by giant companies; also the implementation time is sufficiently shorter, which allows taking advantage of the system's features after quite a short period of time. Such customizable informational systems are not static, they are developing together with the business, successfully solving new incoming tasks.

DigitalXpert – understanding of relevant problems

One of the main problems in each company is the human factor. This is why companies make a great demand for solutions which allow controlling it, thus insuring the business from the risk, by automating a number of processes. For example, trading companies need to constantly conduct various types of analyses: sales analysis including a number of important parameters; purchase analysis; correlation with each shop's location, time of day, number of buyers, etc. Building of a well-grounded prognosis for the next period will allow avoiding the possible case when a person ignores a number of parameters and uses subjective estimates.

In order to provide such an opportunity, it is essential to preliminarily collect and process data, and employ analytic reporting tools, which task is dealt with by Business Intelligence (BI) systems.

The need for business analytics, according to experts' opinion, is stipulated by three main reasons:

• Management culture enhancement: nowadays, top managers understand that they cannot make proper decisions concerning their company's development without possessing a complete set of information about its activity.
• Business growth: larger scale of activity leads to increase in management complexity level. Correspondingly, it means that one needs technical tools that will help in positioning all factors and events correctly.
• Increase of the number of shareholders who have no relation to direct company management, but require the business to be transparent.

In order to obtain a complete and reliable set of information necessary for the top management for decision making, a full cycle of data-related works should be conducted.

During the recent 2 or 3 years of employing Business Intelligence tools, they are more and more actively used for financial analysis and managing enterprise activity figures; for profitability management and for building models of guaranteed approach; for market tendencies and rivals' behavior analysis; for supply chain management; and for other spheres. For example, effective functioning of the business of trading companies is impossible without performing sales analysis that a BI system normally offers.